We had podcast-fail yesterday. I put it down to my having had a late night but, for almost the first time, Gary and I didn’t really have much to talk about that was to do with science fiction. I can’t imagine this will continue. We’ll have another bash at it later today, I suspect. And, if that doesn’t work, will release one of the Reno interviews into the wild.

It does touch on a practical seasonal issue confronting us, though. Over the past three weeks we’ve submerged ourselves in the topic of the best of the year process. It was interesting, if occasionally troubling, and it’s fairly well covered. We need something else. And yet, it’s October. Mid-October. This is the time when the “end of the year” process begins for us. I’m busily finalizing the table of contents for The Best Science Fiction and Fantasy of the Year, and I just had the first contact from my editor at Locus about the recommended reading list. The next three months will be about nothing BUT the best of the year. I’m not sure how we’re going to stop that leaking through into the podcast. We shall see, though.

I’ve been thinking a little about episode 68 of the Coode Street Podcast, where amongst other things Gary, Ian and I discuss the subject of “buzz”.  As sometimes happens with podcasts, we talked around it as much as we talked about it, but I realise now that I didn’t really discuss clearly what I mean by it, or how I recognise it.

For me, I get the impression that there is buzz around someone or something when a number of unconnected positive mentions of a book come to my attention. This could be a good review on a website, a positive tweet or two, some anticipatory comments on a podcast.  It’s when the profile of something rises about the background noise or chatter that’s happening in media, social or otherwise, to the point where I become aware of it, and become aware of it in a positive sense.

An example of this is Christopher Priest’s The Islanders. Now, I know I said on the podcast that Priest generally doesn’t get much buzz, but this book is getting some. I’m pretty sure I discussed it with Paul Cornell and Al Reynolds at Worldcon. I noticed Ian McDonald tweet about it yesterday. Strange Horizons reviewed it and Adam Roberts commented (having previously reviewed it).  People are talking about it and it’s getting terrific reviews.

That’s buzz.  I don’t know if it’s the kind of buzz that adds up to sales, but it’s there.  I suspect it’s the kind of thing that drives marketing departments to distraction, primarily because it’s organic and difficult to control.

Oh, and a quick personal PS: I continue to struggle with a virus that has been kicking my ass since last week. I’m upright, but only just, so comms are slower than usual.